Posts tagged: Tour de Normadie

HomePosts tagged: Tour de Normadie

A Front Row Seat for the Growth of Women’s Bike Racing

by Peter Abraham , president and brand strategist of Abraham Studio Over the last year, I’ve been paying attention to the theme of women’s empowerment in both sports and popular culture: the success of the Barbie movie, Taylor Swift’s wildly popular Eras tour, the growing FIFA Women’s World Cup, and the most popular college athlete in America is Iowa’s basketball star Caitlin Clark. Each …